Overview

Videos

• Dynamics 365 Marketing | Overview
• Introducing Dynamics 365 for Marketing
• Dynamics 365 Marketing Overview 2021
• How to get started with Dynamics 365 for Marketing

Benefits of D365 Marketing

Engage Customers in Real Time

• Orchestrate Real-Time Customer Led Journeys – Nurture customers based on their interactions across email, mobile, social media, custom channels, and in-person touchpoints.
• Design Customer-led Experiences – With a deep understanding of the customer, engage one on one using personalised journeys triggered by customer interactions.
• Create Impactful Content – Get point-and-click dynamic authoring with digital asset management, reusable content blocks, and a library of engaging templates. Use A/B testing and analytics to amplify resonating content.
• Deliver Seamless Experiences Across Digital & Physical Channels – Reach customers through digital channels and in-person interactions across marketing, sales, and service. Engage them in their preferred channels and timing using AI-driven recommendations.

Win Customers & Earn Loyalty Faster

• Design End-to-End Journeys – Create journeys from customer-triggered events and orchestrate experiences across marketing, commerce, sales, and service.
• Improve Customer Communications – Empower customer experience, customer service, sales, marketing, or any other team looking to deepen relationships with customers to design journeys that span your business.
• Nurture Leads & Accounts – Send periodic newsletters, transactional emails, and personalised and timely notifications. Score individual leads or run account-based marketing campaigns to align with sales.
• Turn Events, Meeting, and Webinar Attendees into Loyal Customers – Simplify event planning. Nurture registrants before, during, and after events to improve audience engagement. Use Microsoft Teams for virtual events to track and improve engagement.

Personalise Customer Experiences with AI

• Create Engaging Content Enhanced by AI – Use AI recommended images, offers, and dynamic content to maximise engagement. Optimise channels, delivery times, and journey steps so they’re unique to each customer.
• Experiment to Increase Engagement – Run A/B tests to find and use resonating content. Optimise content and channels simultaneously with multivariant testing for each individual based on previous activity and preferences.
• Improve Marketing Effectiveness – Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using Analytics and Microsoft Power BI dashboards.
• Act on a 360-degree Understanding of the Customer – Improve your customer targeting and level of personalisation by using Dynamics 365 Customer Insights. Turn customer insights into relevant actions in customer journeys.

Build Customer Trust with a Unified, Adaptable Platform

• Comply with Regulations – Use the built-in features to request, capture, and store consent to support compliance with the General Data Protection Regulation (GDPR), HIPAA regulations, and accessibility guidelines.
• Easily Customise and Extend the Application – Add custom channels using APIs and external add-ons. Connect with your tools and automate processes using built-in workflows or create your own with Microsoft Power Automate.
• Run Business Unit-Level Marketing – Flex to support company, departmental, or product-level campaigns. Manage branding consistency and promote content reuse.

Case Studies

• Leatherman gets closer to its customers with Dynamics 365 Marketing and Customer Insights
• HP aims to deliver highly personalized customer service and build customer loyalty

Costs

Depending on your needs, our experienced consultants can have you up and running in the necessary time and take advantage of increased productivity and smarter processes. You can choose from predefined options that suit your business requirements with our fixed-cost Dynamics 365 Marketing packages.